The biggest money will be found atop buildings. According to Matthew Nordan, vice president of research at New York's Lux Research, "The ultimate prize is rooftop distribution applications," in which residential and commercial buildings would generate most of their own power. The companies envision mass production of flexible plastics that would conform to the shape and pitch of rooftops or would be imprinted onto building materials like tile and siding. Flexibility allows the development of new form factors that will bring the integration of solar cells into Spanish tiles and roof shingles for instance.

Simply Solar is positioning itself to be a model for Green Technologies companies in the 21st century developing ecologically symbiotic solutions with environmentally conscious space age building technology interests and service offerings that will provide economic protection and growth opportunities for investors.